Item #:
10640996
Wella Professionals EIMI Rugged Texture | Matte Texturizing Paste with Strong Hold & Definition | Hair Styling Pomade | 2.53 Fl Oz
Item #:
10640996
BHD 13
Price Details
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Imported from USA store
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Order now and get it around Sunday, July 26
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What Stands Out
Strong Definition
Achieve impressive hair definition with this paste, allowing for effortless styling and maintaining a rugged, textured look throughout the day without compromising flexibility.
Matte Finish
This product offers a natural, non-greasy matte finish that enhances your hairstyle while avoiding unwanted shine, catering to those seeking a more understated, sophisticated look.
Easy Application
Wella EIMI's formula ensures smooth and easy application, providing a user-friendly experience for all hair types, making it ideal for both professionals and personal use.
Product Details
- Wella EIMI Rugged Texture is a matte texturizing paste for strong definition
- Creates a rugged effect in your hair with strong definition
- Provides a low shine finish for a more natural look
- Part of the EIMI styling range by Wella Professionals that celebrates individuality
- Inspired by global trends and offers new accents of style
- Perfect for texturizing and molding your hair to express your unique style
| Item Weight | 0.16 lbs (70 grams) |
Who Should Buy?
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Short Hairstyles
Ideal for short to medium hair, providing strong hold and definition for textured styles.
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Casual Looks
Perfect for everyday hairstyles, offering a naturally rugged texture without a shiny finish.
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Creative Styling
Great for those looking to experiment with edgy or messy styles that require flexibility and strong definition.
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Fine Hair
May weigh down fine hair, leading to a greasy look rather than enhancing texture effectively.
Product Description
Wella Professionals EIMI Rugged Texture | Matte Texturizing Paste with Strong Hold & Definition | Hair Styling Pomade | 2.53 Fl Oz
About This Item
Introducing the Wella EIMI Rugged Texture Matte Texturizing Paste, the ultimate styling secret for strong definition and texture that lasts all day. This 2.53 oz hair product is designed to give you the rugged, undone look you desire. With EIMI Rugged Texture, you can effortlessly create a range of hairstyles, from messy tousled waves to edgy, disheveled locks. The matte finish adds a touch of sophistication, perfect for both casual and formal occasions. Crafted by Wella, a trusted name in the hair care industry, this texturizing paste is formulated to provide exceptional hold without leaving your hair feeling stiff or sticky.
It gives you the freedom to reshape and restyle your hair throughout the day, allowing you to achieve the perfect look that reflects your unique style. EIMI Rugged Texture is ideal for textured hair, as it adds volume and thickness, making it easier to achieve the desired level of definition. Whether you have short or long hair, this versatile paste will bring out the best in your locks, giving you a look that is effortlessly cool and modern. To use, simply apply a small amount of the paste to your fingertips and work it through dry or slightly damp hair. Style as desired and enjoy the long-lasting hold and definition that EIMI Rugged Texture provides. Make a statement with your hair and let your style shine with the Wella EIMI Rugged Texture Matte Texturizing Paste.
Add it to your styling routine today and experience the difference it can make for your hair.
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Customer Questions & Answers
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Question:
What is Wella EIMI Rugged Texture Matte Texturizing Paste used for?
Answer: Wella EIMI Rugged Texture Matte Texturizing Paste is designed to provide strong definition and a matte finish to your hairstyle. It's ideal for creating textured, tousled looks and can be used on short to medium-length hair. This product enhances the natural texture of your hair, allowing for a more rugged and effortlessly styled appearance, making it perfect for casual or edgy looks. -
Question:
How do I apply Wella EIMI Rugged Texture Paste?
Answer: To apply Wella EIMI Rugged Texture Paste, start with a small amount of product in your hands. Rub your palms together to warm the paste before applying it to dry hair. Work the product through your hair, focusing on the areas where you want to enhance texture. You can use your fingers for a more tousled look or a comb for a more polished finish. This versatility makes it suitable for various styling needs. -
Question:
What hair types are suitable for Wella EIMI Rugged Texture Paste?
Answer: Wella EIMI Rugged Texture Paste works well on a range of hair types, including straight, wavy, and curly hair. It's particularly effective on thicker hair that needs help holding a style. For fine hair, using a smaller amount can still provide texture without weighing the hair down. This adaptability makes it a popular choice for many individuals looking for enhanced style options. -
Question:
Is Wella EIMI Rugged Texture Paste suitable for daily use?
Answer: Yes, Wella EIMI Rugged Texture Paste is formulated for flexibility and can be used daily. However, it's recommended to wash your hair regularly to remove product buildup. Daily use can quickly help achieve your desired styling results without causing significant damage or heaviness. Just be mindful of your hair's health and adjust usage depending on its condition. -
Question:
Can I combine Wella EIMI Rugged Texture Paste with other styling products?
Answer: Absolutely! Wella EIMI Rugged Texture Paste can be layered with other Wella products or your favorite styling products. For instance, you can use a lightweight mousse for volume before applying the paste, or a hairspray for extra hold afterward. Mixing products can help you achieve a more complex style that combines volume, texture, and hold to suit your specific needs. -
Question:
Does Wella EIMI Rugged Texture Paste have a strong scent?
Answer: Wella EIMI Rugged Texture Paste is known for its subtle, pleasant fragrance that is not overpowering. This makes it a suitable choice for those who prefer a light scent in their hair products. The scent adds a refreshing quality to your hair without being too intrusive, allowing you to use it confidently throughout the day. -
Question:
How much product should I use for the best results?
Answer: For best results when using Wella EIMI Rugged Texture Paste, start with a small amount, about the size of a dime. You can always add more if necessary based on your hair’s length and texture. Using too much product can lead to a weighed-down feeling or an artificial look. It’s all about finding the right balance that suits your hair type and desired style. -
Question:
Does Wella EIMI Rugged Texture Paste wash out easily?
Answer: Yes, Wella EIMI Rugged Texture Paste is designed to wash out easily with shampoo. It does not leave residue, which makes it convenient for daily use. A gentle shampoo should effectively remove the product, ensuring your hair remains clean and ready for styling the next day. This ease of removal is a significant advantage for regular users. -
Question:
Can Wella EIMI Rugged Texture Paste help with frizz control?
Answer: While Wella EIMI Rugged Texture Paste primarily focuses on texture and definition, it can help control frizz to a certain extent. By providing hold and structure, it can keep hair in place and reduce the appearance of flyaways. For optimal frizz control, consider pairing it with a smoothing serum or cream for enhanced results. -
Question:
Where can I buy Wella EIMI Rugged Texture Matte Texturizing Paste in Bahrain?
Answer: You can buy Wella EIMI Rugged Texture Matte Texturizing Paste from Ubuy in Bahrain. Ubuy offers a seamless online shopping experience, providing access to a wide range of Wella products, including this texture paste, so you can easily find what you need for your hairstyling routine.
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“Excellent quality and very fast delivery, I really appreciate your service, when you work good I will appreciate that, I am very satisfied, thank you”
13 June 2026 · via Trustpilot
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“Firstly the team who are very positive in response to any correction if something wrong. Secondly the quality and selection is exactly on what I ordered and which is perfect. Finally the time of delivery is very sufficient which made me comfortable. Overall is excellent.”
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BHD 13
Order now and get it around Sunday, July 26
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Features & Benefits
- Achieve voluminous texture and lift for stunning hair.
- Fight frizz while enjoying a luxurious smooth finish.
- Flexible hold with a shiny finish to enhance your look.
- Create big volume and defined waves effortlessly.
- Provides heat protection and light hold for all hair types.
- Experience rugged matte finish & hold with moisture protection.
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