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Item #:
3968749
Business Communication Today 13th Edition 13th Edition
Item #:
3968749
BHD 32
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Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices.
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What Stands Out
Comprehensive Coverage
Offers extensive insights into modern business communication practices, equipping readers with essential tools and strategies to communicate effectively in various professional settings.
Real-World Examples
Incorporates practical examples and case studies, ensuring learners can relate theoretical concepts to real-world business scenarios, enhancing their understanding and application of communication skills.
Interactive Learning
Includes engaging activities and interactive content, fostering a hands-on approach to learning that encourages students to practice and refine their communication skills actively.
Product Details
- Highly integrated text that blends new topics such as social media seamlessly with traditional business concepts
- Addresses the ever-changing technology and its impact on modern business practices
- Focuses on mobile connectivity and the skills needed to succeed in the workplace
- Flexible text suitable for all readers seeking to master necessary business skills
- Clear and fluid chapter organization that develops and reviews major concepts
- Available with MyBCommLab for online homework, tutorial, and assessment
| Publisher | Pearson |
| Publication date | January 3, 2015 |
| Edition | 13th |
| Language | English |
| Print length | 672 pages |
| ISBN-10 | 9780133867558 |
| ISBN-13 | 978-0133867558 |
| Item Weight | 3.16 pounds (1.43 kg) |
| Dimensions | 8.6 x 1.2 x 11 inches (21.8 x 3 x 27.9 cm) |
Who Should Buy?
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Business Students
Students studying business communication will gain essential skills and knowledge applicable in real-world scenarios and workplace situations.
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Professionals
Working professionals can enhance their communication strategies, improving workplace relationships and overall efficiency in their roles.
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Instructors
Instructors can use this textbook as a comprehensive resource for teaching effective communication techniques in business courses.
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Casual Readers
Individuals looking for light reading may find the content dense and overly academic for casual interests.
Product Description
Business Communication Today 13th Edition 13th Edition
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Customer Questions & Answers
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Question:
What is the focus of Business Communication Today 13th Edition?
Answer: The focus of Business Communication Today 13th Edition is on the inherent connection between recent technological developments and modern business practices. -
Question:
What traditional business skills are addressed in the text?
Answer: The text addresses timeless business skills such as listening, presenting, and writing. -
Question:
Is an online assessment program available with the text?
Answer: Yes, an online homework, tutorial, and assessment program called MyBCommLab is available with the text.
Communications Editorial Review
The product being reviewed is a book, and the customers are singing its praises. Multiple reviews mention the fast shipping and excellent condition of the book. Customers noted that the product was exactly as described and exceeded expectations, with some saying it was in better condition than expected. The price was also mentioned as being a highlight of the product. Overall, these reviews indicate that the book is a good purchase for those in need of this particular resource.
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Features & Benefits
- Business Communication Today connects technological developments and modern business practices.
- Text addresses essential changes in technology and traditional skills for workplace success.
- Includes social media concepts and teaches crucial business skills.
- Highly integrated text flexible for all readers.
- Also available with an online assessment program, MyBCommLab.
- MyBCommLab is to be purchased only when required by instructor.
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