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21241329
McDonald's: Behind the Arches, (Paperback)
96% of respondents would recommend this to a friend
Item #:
21241329
BHD 14
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In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.
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What Stands Out
In-depth Insight
Delve into the captivating history of McDonald's, exploring its business strategies and cultural impact, making it essential for entrepreneurs and fast-food enthusiasts alike.
Comprehensive Analysis
Offers a thorough examination of McDonald’s operations, challenges, and successes, providing valuable lessons for business students and industry professionals seeking real-world insights.
Visual Appeal
Richly illustrated with photographs and memorabilia, this paperback not only informs but also engages readers, enhancing the overall experience of McDonald’s iconic journey.
Product Details
- Real-life story of McDonald's premier entrepreneurial success
- McDonald's trendsetter in advertising and focusing on different demographics
- Creation of McJobs program for mentally challenged adults and senior citizens
- Successful evolution with health food revolution and environmentally safe packaging
- Inspiring, informative, and filled with behind-the-scenes stories
- Offers an irresistible look inside a great American business success
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | July, 1995 |
| Pages | 512 |
| Reading level | General |
| Subgenre | Corporate & Business History |
| Series title | No Series |
| Edition | rev Edition |
| Publisher | Random House Publishing Group |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Binding type | Perfect Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.06 x 1.08 x 9.02 in (15.4 x 2.7 x 22.9 cm) |
| Assembled product weight | 1.13 lb (510 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Business Students
Ideal for those studying business management, providing insights into the fast-food industry’s strategies and challenges.
-
Franchise Owners
Valuable for current or prospective franchise owners wanting to understand McDonald's operational success and growth tactics.
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Food Industry Enthusiasts
Perfect for readers interested in food industry trends, history, and the evolution of fast-food chains like McDonald's.
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General Readers
May not engage casual readers who seek light fiction or entertainment rather than business case studies.
Product Description
McDonald's: Behind the Arches, (Paperback)
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John F Love 20th Century Modern History Books Editorial Review
McDonald's: Behind the Arches (Paperback) is an insightful non-fiction book published by Random House Publishing Group in July 1995. With its extensive 512 pages, this book delves into the corporate and business history of one of the world's most recognized brands. Readers appreciate the engaging narrative that offers a detailed look into McDonald's journey, highlighting significant business strategies that contributed to its global success. The perfect binding ensures durability, making it a great addition to any business enthusiast's library. It's accessible for general readers, providing valuable lessons in business and investing.
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Pros
- In-depth look into McDonald's corporate history
- Engaging narrative style appeals to general readers
- Perfect binding ensures long-lasting use
- Rich insights into successful business strategies
- Well-researched and informative content
Cons
- No collectible edition available
Product Price History
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BHD 14
Order now and get it around Tuesday, October 20
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Features & Benefits
- McDonald's is the world's premier entrepreneurial success story.
- In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.
- McDonald's has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled.
- McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens.
- McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.
- Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
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